# Changelog
v1.0 — AB Genius Relaunch & Ownership Transition ### Summary Instant A/B Testing officially transitioned into AB Genius under new ownership by MACCA STUDIOS LIMITED. This release introduced: * new branding * updated positioning * Shopify-native CRO direction * improved product roadmap * faster feature shipping cadence * redesigned support workflows ### Highlights * Rebrand from Instant A/B Testing → AB Genius * New visual identity * New dashboard direction * New CRO-focused product vision * New support contact:\ `info@abgenius.io` * Faster development cycles * Focus on Shopify-native experimentation * New onboarding strategy for brands + agencies ***
v1.1 - 1.7 — 15+ New Features in March 2026, from price testing to on-site template testing. ## v1.1 — Native Price Testing Engine ### Summary Introduced the new Advanced Price Experiment engine for Shopify-native pricing tests without requiring product duplication. ### Added * Dynamic price testing * Percentage-based pricing adjustments * Manual pricing overrides * Variant-level pricing controls * Product selector workflows * Price modifier controls * Safer storefront implementation ### Improvements * Reduced pricing setup friction * Cleaner experiment setup logic * Improved experiment safety handling *** ## v1.2 — Shopify Theme Extension Integration ### Summary AB Genius migrated toward a more Shopify-native architecture using Theme App Extensions. ### Added * Shopify Theme Extension support * Embedded app improvements * Native Shopify admin integration * Improved storefront compatibility * Easier app activation workflow ### Improvements * Reduced flicker risk * Better theme compatibility * Improved Built for Shopify alignment * Cleaner merchant setup flow *** ## v1.3 — Content Experiment Builder ### Summary Introduced visual content testing workflows directly inside Shopify. ### Added * Content experiments * Headline testing * Layout testing * Messaging experiments * Variant save states * Preview workflows * Theme editor support ### Improvements * Faster variant creation * Better visual editing flow * Improved experiment organization *** ## v1.4 — Split URL Testing ### Summary Added support for Split URL experiments for landing page and funnel testing. ### Added * Split URL experiments * Traffic routing * Variant URL assignment * Traffic distribution controls * URL-based reporting ### Use Cases * Landing page testing * Funnel testing * Advertorial testing * Offer testing * PDP vs LP comparisons *** ## v1.5 — KPI & Reporting Improvements ### Summary Expanded reporting visibility across AB Genius. ### Added * Revenue reporting * Conversion rate tracking * Active test visibility * Test win tracking * KPI dashboard cards ### Improvements * Cleaner reporting UI * Faster metric visibility * Improved dashboard scanning *** ## v1.6 — Guided Merchant Setup Improvements ### Summary Introduced onboarding guidance and merchant education improvements to reduce setup friction. ### Added * Guided setup flows * Better onboarding messaging * Experiment explanations * Merchant-focused setup copy * Improved CTA structure ### Improvements * Reduced onboarding confusion * Better setup completion flow * Easier onboarding for non-technical users *** ## v1.7 — Experiment Workflow Improvements ### Summary Improved usability across pricing and content experiment setup flows. ### Improvements * Better step guidance * Improved experiment labeling * Better setup hierarchy * Improved button states * Cleaner experiment structure * Better workflow continuity ### UX Improvements * Clearer next-step guidance * Reduced merchant confusion * Improved onboarding momentum
v1.8 -- Dashboard & Onboarding Redesign Release #### **Release Summary** This release introduces a full visual and UX redesign of the AB Genius dashboard and merchant onboarding experience. **The update focuses on:** * Faster onboarding * Easier experiment discovery * Better guidance for non-technical users * Improved CRO workflows for agencies and advanced teams * Cleaner Shopify-native UX patterns **The release also introduces:** * A new “Get Started with AB Genius” onboarding checklist * Complimentary onboarding-call booking flow * Redesigned experiment dashboard architecture * Guided 4-step onboarding wizard * Improved KPI visibility and dashboard structure This release does not include database schema changes or migrations. All changes are additive and UI/UX-focused. *** ## 1. Dashboard Redesign
#### Affected Route `AB-Genius-main/web/app/routes/app._index.jsx` *** ### Before The previous dashboard experience included: * Large gradient hero banner * Single “Create New Test” CTA * Basic KPI row * No dedicated experiment-type entry points * Limited onboarding guidance * Lower discoverability for experiment workflows Merchants had to enter the test creation flow before understanding the available experiment types. *** ### After The dashboard has been rebuilt into a dedicated Experiment Hub designed around faster action-taking and clearer test discovery. #### New Dashboard Structure The dashboard now includes: * Shopify Polaris-aligned page layout * Cleaner page title:\ `AB Genius - A/B Testing` * Reduced visual noise * Faster navigation into experiment workflows * More scalable structure for future test types *** ### New 5-Card Experiment Hub The primary dashboard section is now a dedicated experiment hub featuring five experiment categories. Each card includes: * Icon * Description * Dedicated CTA * Faster experiment entry point *** #### Experiment Cards | Experiment Type | Description | CTA | | ------------------------- | ---------------------------------------------------------------------------------- | ----------------- | | Advanced Price Experiment | Test pricing strategies without duplicating products | Create Experiment | | Content Experiment | Test messaging, headlines, and layouts to improve conversions | Create Experiment | | Split URL Experiment | Send traffic to different pages and measure performance | View A/B Tests | | Theme A/B Test | Switch between theme variants to identify higher-performing storefront experiences | Create Test | | Template Test | Compare different page templates to discover winning layouts | Create Test | *** ### KPI Section Improvements The KPI strip remains available but has been redesigned into a more compact layout. #### KPI Tiles * Active Tests * Total Revenue * Conversion Rate * Test Won #### Additional Improvements * Reduced visual weight * Better spacing hierarchy * Improved dashboard scanning * Faster metric readability *** ### New Top Actions Row A new right-aligned utility row was added above KPI reporting. #### Includes * Date Range Filter * Create New Test CTA This reduces clutter at the top of the dashboard and improves action discoverability. *** ## 2. Onboarding Redesign (4-Step Wizard) #### Affected Route `AB-Genius-main/web/app/routes/app.v1.onboarding/route.jsx` *** ### Before The original onboarding experience included: * Single-card onboarding * Left-side vertical stepper * Minimal visual guidance * No social proof * Limited personalization * Weak onboarding momentum *** ### After The onboarding flow has been redesigned into a guided 4-step onboarding wizard focused on: * Merchant education * Faster setup * Better completion rates * Reduced onboarding friction * Improved first-time experience *** ### New Onboarding Features #### Added * Top progress bar * “Step X of 4” progress indicator * Dynamic right-side content panel * Founder messaging * KPI previews * Merchant-facing onboarding copy * Improved CTA hierarchy * Better field validation * Polaris-native button layout *** ## Onboarding Steps *** ### Step 1 — Get Better Results From Every Test #### Inputs * First Name (required) * Last Name (required) #### Right Panel Content * “Trusted by Shopify brands across beauty, fashion, and wellness” * 4.8/5 testimonial section
*** ### Step 2 — What Best Describes Your Store? #### Industry Selection Chips * Fashion and Apparel * Health & Beauty * Electronics & Technology * Home & Furniture * Sports & Outdoors * Food & Beverages * Jewelry & Accessories * Toys, Kids & Baby * Books & Media * Other #### Right Panel Content “Start optimizing for profit” Includes KPI preview widgets: * Active Tests * Total Revenue * Conversion Rate * Unique Visitors * Page Views * Total Purchases * Checkouts Started * Cart Abandonment *** ### Step 3 — Primary Optimization Goals #### Multi-Select Options * Increase conversion rate * Improve average order value * Reduce cart abandonment * Test landing page variations * Optimize product pages #### Right Panel Content Founder quote from Paddy McLarnon: “Creating the most cost effective, AI-driven, CRO-aligned split testing app in the Shopify App Store.” *** ### Step 4 — CRO Expertise Level #### Expertise Options * Novice * Beginner * Intermediate * Advanced * Expert Each option includes a one-line contextual description. #### Right Panel Content “Run tests in minutes” Includes: * QR preview system * Variant preview cards * Mobile testing visuals *** ### Data Compatibility Existing onboarding data mappings remain unchanged. #### Existing Fields * `first_name` * `last_name` * `ecommerce_category` * `primary_goals` * `cro_expertise_level` No migrations were required. *** ## 3. New Feature — “Get Started with AB Genius” Checklist A new guided setup modal was introduced to help merchants complete onboarding after account creation. The modal appears post-onboarding and helps merchants: * Complete setup * Enable extensions * Book onboarding support * Understand next steps *** ### Checklist Items #### Account Created Automatically completed after onboarding finishes. *** #### Finish Setup Guides merchants to enable the AB Genius theme extension. #### Copy Turn on our theme extension to easily update on-page elements like pricing, visuals, and content. A quick setup unlocks more flexibility for your A/B tests. This does not affect site speed. #### CTA `Enable extension` Deep-links merchants into the Shopify Theme Editor. *** #### Onboarding Call Introduces a complimentary onboarding session. #### Copy Claim your complimentary onboarding call for personalized setup assistance and strategic A/B testing recommendations. #### CTA `Book my Call` *** ### Modal Behavior #### Features * Dismissible via top-right close button * Individual expand/collapse sections * One expanded item at a time * Automatically hidden once completed *** ## 4. New Feature — Book a Call AB Genius now includes a complimentary onboarding-call workflow. *** ### Purpose The feature helps: * Reduce setup friction * Improve onboarding completion * Support agencies and advanced brands * Improve activation rates *** ### Entry Point Located inside:\ `Get Started with AB Genius → Onboarding Call` *** ### Behavior * Opens external scheduling provider * Opens in new tab * No Shopify Admin token exposure * No Admin API access required *** ### Completion Logic #### Current v1 Behavior Checklist item completes after: * Link click\ OR * Successful return from booking flow Future releases may introduce direct booking-provider validation. *** ## 5. UX & Accessibility Improvements *** ### Polaris Alignment All new surfaces use Shopify Polaris primitives: * Page * Card * Box * BlockStack * InlineStack * Text * Button * Banner *** ### Validation Improvements #### Added * Disabled Continue buttons until valid * Inline validation messaging * Required field validation * Better loading states * Better async feedback *** ### Wizard Improvements #### Added * Deterministic progress tracking * Previous-step recovery * Persistent entered values * Clear selected-state chips * Keyboard-accessible CTAs *** ### Merchant-Focused UX The onboarding flow now prioritizes: * Founder usability * Non-technical onboarding * Faster understanding * Reduced jargon * Guided experiment setup *** ## 6. Risk & Rollback *** ### Scope This release includes: * Visual redesigns * UX improvements * Additive onboarding features No: * Database schema changes * RPC changes * Theme mutations * Shopify data migrations *** ### Theme Safety The release does not modify merchant storefront themes automatically. The “Enable Extension” CTA only deep-links merchants into the Shopify Theme Editor. Merchants must explicitly enable the extension themselves. *** ### Rollback Path Rollback can be completed by reverting: * `app._index.jsx` * `app.v1.onboarding/route.jsx` No migrations require reversal. *** ## Strategic Outcome This release moves AB Genius closer toward: * Faster merchant activation * Better onboarding completion * Reduced setup confusion * Stronger Shopify-native UX * Better founder usability * Improved agency workflows * Higher experiment adoption * Lower onboarding friction The platform is now significantly more approachable for: * Shopify founders * Ecommerce marketers * CRO teams * Agencies * Non-technical merchants while remaining scalable for advanced experimentation workflows.
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