Subscription plans
Free vs Pro — what you get and when to upgrade.
Subscription plans
AB Genius offers two plans: Free and Pro.
Both plans give you access to the full AB Genius platform. The difference is how many experiments you can run and the depth of analytics and targeting available to you.
Free plan
The Free plan is not a trial. It doesn't expire. You can use it for as long as you want.
The Free plan includes:
1 Page A/B Test
1 Price Test
1 Content Edit Test
Basic Analytics
No-Flicker Integration
Preview Links
Standard Pixel Tracking
UX & Onboarding
This gives you enough to run a real experiment, see real results, and understand the value AB Genius brings to your store. You can test a price change, a content variation, or a page split — and track the impact through your analytics dashboard.
The Free plan is designed for merchants who want to start testing without committing to a paid tool upfront. Run your first test, see the data, then decide if you want to scale.
Pro plan — $59/month
The Pro plan unlocks everything in AB Genius. It's built for merchants and agencies running structured experimentation programs.
The Pro plan includes everything in the Free plan, plus:
Unlimited Page A/B Tests
Unlimited Price A/B Tests
Unlimited Content Tests
Advanced Metrics
Custom Metrics
Scheduling & Lifecycle Management
Advanced Pixel Tracking
With Pro, you can run as many experiments as you need across your entire store — simultaneously. You get access to advanced audience targeting (device, country, traffic source, new vs returning visitors), experiment scheduling so tests start automatically at a set date and time, and the ability to duplicate experiments for faster setup.
Custom metrics let you go beyond the standard conversion rate and revenue per visitor. Track the specific KPIs that matter to your business — profit per visitor, average units per order, abandoned cart rate, and more.
Which plan is right for you?
If you're a single-brand merchant running occasional tests, the Free plan might be all you need. Start there, run a price test or a content test, and see what happens.
If you're running multiple tests, managing an experimentation program, working with an agency, or need advanced targeting and scheduling — Pro is where you need to be. At $59/month, a single winning price test will typically pay for the subscription many times over.
Questions about plans? Contact us at info@abgenius.io
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