Create a test

Pick a test type, create a new test, and understand the wizard tabs.

Create a test

How to create your first experiment in AB Genius

Once AB Genius is installed and the app embed is enabled, you can create an experiment in under 2 minutes.

Choose your test type

AB Genius supports three types of experiments.

• Price Test — Show different prices to different visitor groups. The test price applies on the storefront and at checkout. Use this to find your most profitable price point.

• Content Test — Change text, headlines, button labels, or any visible element on your storefront. Use this to test messaging, copy, and page layouts without touching your theme code.

• Page Split Test — Redirect visitors between two different Shopify page URLs. Use this to compare entirely different page designs against each other.

Creating a new test

1

Open AB Genius in your Shopify admin.

2

Go to the Tests page.

3

Click Create New Test.

4

Enter a test name and description.

Choose a descriptive name.

It cannot be changed after creation.

5

Select your test type (Price, Content, or Page Split).

This also cannot be changed after creation.

6

Click Create.

This opens the test wizard.

The test wizard

The wizard has several tabs.

Which tabs appear depends on your test type.

• Details — Your test name, description, and type. Set during creation.

• Test Groups — Define your control group and variant groups. Set traffic weights. They must add up to 100%. Use Auto-Balance to split evenly.

• Products & Prices (Price Tests only) — Select products and set prices per variant. The control group shows the original Shopify price.

• Modifications (Content Tests only) — Use the Visual Editor or add custom CSS/JS to change what visitors see.

• Targeting — Filter which visitors are eligible for the experiment (Pro plan only).

• Metrics — Choose your primary success metric (Conversion Rate, Revenue per Visitor, AOV, Add to Cart Rate, or Abandoned Cart Rate).

You don’t need to complete all tabs at once.

The experiment stays in Draft until you explicitly start it.