Install AB Genius, complete onboarding, enable the app embed, and verify tracking.
Install and set up
Get AB Genius running on your Shopify store in under 5 minutes
Installing AB Genius is straightforward. There's no custom code, no developer needed, and no theme files to edit.
Step 1: Install from the Shopify App Store
Search for "AB Genius" in the Shopify App Store and click Install.
You'll be asked to approve the app permissions, which are standard for any Shopify app that interacts with your storefront and checkout.
Once installed, AB Genius will open inside your Shopify admin.
Step 2: Complete the onboarding wizard
The first time you open AB Genius, you'll be taken through a short 4-step onboarding wizard.
It takes about 2 minutes.
1
Profile
Upload a profile photo (optional) and enter your first and last name.
2
Store type
Choose your ecommerce category (Fashion, Health, Electronics, Home, Sports, Food, Jewellery, Toys, Books, or Other). You can also type a custom category.
3
Goals
Select 1–2 primary goals and rate your A/B testing experience from 1–5 stars.
4
CRO expertise
Rate your CRO expertise level. Your timezone is detected automatically.
Click Finish and you're in.
Step 3: Enable the AB Genius app embed
This is the one step that people occasionally miss.
It's required for experiments to work.
Go to Shopify Admin → Online Store → Themes → Customise.
In the theme editor, open App Embeds.
Find AB Genius AB Live and toggle it ON.
Click Save.
This adds the AB Genius script to your storefront.
Step 4: Verify the Web Pixel (for tracking)
AB Genius uses Shopify's Web Pixel extension to track purchases and funnel events.
This should be enabled automatically on install, but it's worth confirming.
Go to Shopify Admin → Settings → Customer Events.
Look for AB Genius Web Pixel.
Confirm it’s listed and enabled.
If it’s not there, contact us at info@abgenius.io.
You’re ready
AB Genius works with all Shopify plans — Basic, Shopify, Advanced, and Plus.
